When you’re placing tough workers’ comp risks, your wholesale partner can make or break the deal. The wrong partner can create costly delays, damage your client relationships, or even undercut your business. The right one operates like an extension of your team — transparent, responsive, and fully invested in your success.
As a trusted workers’ comp wholesaler, Landmark Wholesale specializes in placing complex workers’ compensation risks through programs most agents can’t access. We work to protect your client relationships while helping you grow your book — risk by risk.
The Cost of Choosing the Wrong Wholesale Partner
It’s not just about pricing or access to a program. A poor wholesale relationship can ripple into real business losses:
- Lost time: When a wholesaler drags their feet, you lose momentum — and potentially the account.
- Frustrated clients: If support disappears after the bind, your client blames you, not the wholesaler.
- Eroded trust: A wholesaler who markets directly to your clients is more than a red flag — it’s a threat.
- Missed opportunity: Without strategic input or niche market access, you’re stuck offering vanilla solutions for high-MOD or specialty risks.
5 Red Flags To Watch For
Not all wholesale partnerships are built to last. Some can quietly derail your client relationships before you even know there’s a problem. If you’re navigating complex workers’ comp placements, watch for these five warning signs that a wholesaler might not have your best interests in mind.
1. Lack of Pricing Transparency
If you can’t get a clear breakdown of pricing, fees, or program terms, how can you advise your client with confidence? Hidden costs and vague answers erode trust before a deal even begins.
2. Competing for Your Clients
Some wholesalers push PEOs that edge agents out of the conversation — or worse, go direct. If your “partner” doesn’t protect your relationship, it’s time to walk away.
3. Minimal Post-Sale Support
Binding a policy isn’t the finish line. If your wholesaler disappears at renewal or claims time, you may be left dealing with a difficult quandary. Reliable partners provide continuity long after the policy goes into effect.
4. Poor Communication
Unanswered emails. Voicemail black holes. Vague responses that delay your ability to act. Sound familiar? A true partner keeps you informed and in control.
5. One-Size-Fits-All Approach
Every client is different. If your wholesaler only offers cookie-cutter programs, you’ll lose out to someone with more flexible, tailored options.
What To Look For in a Workers’ Comp Wholesaler
Great wholesale partnerships are built on clarity, flexibility, and a shared commitment to outcomes. Here’s what to prioritize:
- Access to niche and specialty markets: From cannabis to public entities, captives to large-deductible options — make sure your wholesaler goes beyond just PEOs and ASOs. As industries like cannabis evolve with new workers’ comp exposures, it’s critical to partner with a wholesaler who understands emerging risks and how to place them.
- Agent protection: No poaching, no backchanneling — your wholesaler should respect your role and your client relationships.
- Post-sale support: Check for renewal strategy, claims advocacy, and compliance tools that help you retain accounts.
- Fast, clear communication: Transparency is especially important when timelines are tight or accounts are complex.
- Programs that improve outcomes: Helping clients reduce claims frequency and improve their MOD is how you build long-term value.
Why Agents Choose Landmark Wholesale
Landmark is a nationally licensed workers’ comp wholesaler with deep expertise in addressing complex and high-MOD risks. Our agent-first model prioritizes your success:
- We protect your book — no direct marketing, ever.
- We offer transparent, competitive pricing.
- We stay involved post-bind with claims strategy and compliance guidance.
- We place risk in industries like staffing, transportation, cannabis, construction, and hospitality.
- We work across traditional markets, captives, large deductibles, and specialty PEOs to find the best fit.
Whether you’re working with a high-risk staffing group or a startup in a regulated industry, Landmark has the access and insight to get the job done.
Let’s Build a Stronger Partnership Together
Whether you have a tough submission or just want to test-drive a smarter wholesale relationship, we’re ready. Landmark helps agents compete and win in a crowded market.
Get appointed or send a submission, and see how we can help with your next complex case.
About Landmark Wholesale
Landmark is a nationally licensed facility for tough-to-place risk with a focus on securing alternate workers’ comp solutions. From PEOs to specialty programs, we offer access to coverage solutions other wholesalers can’t. Our recent placements include complex risks in staffing, transportation, and construction sectors — demonstrating our ability to secure coverage where others fail. Partner with Landmark Wholesale to find solutions for your toughest accounts and expand your market reach.
